Association of Irish Market Research Organisations

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The objectives of the Association are to promote the profession of Market Research; to report on matters of general interest to Market Research Practitioners; to make representations on behalf of the industry to relevant authorities; to advance and safeguard the interests of the industry and to procure and maintain high professional standards.

Members of AIMRO include Amarach Research, Behaviour & Attitudes, Ipsos-MRBI, Kantar Worldpanel, Mercator Market Research, Millward Brown Lansdowne, Outsourced Insight, Quota Search, RED C and The Nielsen Company. Collectively, these companies account for an estimated 85% of the total spend on market research in Ireland.

All AIMRO members subscribe to a rigorous code of conduct in respect of fieldwork standards and in specific respect of opinion polling. They are all acknowledged to have senior executives who are up to date with best practice in market research around the world. All companies which are part of AIMRO also undertake to be fully compliant with taxation law in every respect - including interviewer fees and expenses payments, VAT and all other tax-related matters.

AIMRO companies stand apart from any other market research companies because of their shared commitment to the highest professional and ethical standards.

For further information contact Roger Jupp (Chairman) Tel: +353 1 2974500 email
or Tim Healy (Honorary Treasurer) Tel: +353 1 6611382 email

To see a list of our current members please click here

To see AIMRO Guidelines on the Conduct & Publication of Public Opinion Polls in Ireland click here

10 Questions Journalists Should Ask About Poll Results click here

To see AIMRO quality standards for Qualitative Research click here