Behaviour & Attitudes

Delve Deeper

B&A is Ireland’s largest independent Market Research & Insight company, and has developed a reputation since 1985 for creative thinking about strategic marketing and branding. We are passionate about brands and curious about people; not simply as consumers of products and brands, but in how they interact within the broader cultural surroundings. B&A offers a comprehensive suite of quantitative and qualitative methodologies. Every marketing problem and issue is different. We don’t believe in 'shoe-horning' client problems into particular products or methodologies. Rather, we bring our wealth of client side and agency research experience and intuitive understanding of brands to marketing problems, in order to decide how best research can be applied in each instance. We research across all platforms; online, telephone and face-to-face. Some of the types of research services provided include: 1. Brand & Communications Research, 2. Omnibus Surveys (24+ consumer face-to-face surveys per years, 12 online surveys and quarterly B2B telephone Omnibus), 3. Political and Social Opinion Polling, 4. Social Research Studies (including Random Probability surveys), 5. Online Communities/Panels etc., 6. Customer & Stakeholder CX Tracking (Including NPS Tracking), 7. Market Segmentation, 8. New Product/Concept/Service Development, 9. Qualitative Focus Groups and One-To-One In-Depth Interviews 10. Shopper Safaris, 11. Executive Interviewing, 12. Workshops. B&A also takes pride in the quality and scope of our advanced statistical analytics employed in deriving added value from our survey data. All our data analytics is conducted by our in-house unit, assuring clients of quality and timely delivery of results. Visit us to see our latest research & insight reports: