Leading Global Information and Measurement Company
Nielsen is a global measurement and data analytics company that provides the most complete and trusted view of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how best to act on this knowledge. For more than 90 years, Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and FMCG industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population.