10 Questions

you should ask about poll results.

Polls provide a good source of information about public opinion, and can be valuable tools for a basis for accurate, informative news stories. However, it is important that you are happy that the poll resu lts are accurate before they are published or taken seriously. To help aid distinguishing properly conducted scientific polls, AIMRO have put together 10 questions to ask before reporting any results. This publication is designed to help you to judge wha t poll results you should take seriously.